It's hard to believe that Superga is well over 100 years old. Born in Turin 1911, under the stewardship of Walter Martiny, the Classic Superga 2750 Heritage style was born!
Umbro was founded in 1924 by Harold Humphreys, a young tailor who believed that style was a performance advantage – if you looked smart, you played smart – a principle which remains today.
Established in 1996, Addict has developed a signature style of streetwear that blends classic casual wear with the performance, quality and functionality of high spec outerwear.
Paris, 1965. A rainy day. Leon-Claude Duhamel observes attentively as people rush by in soaking wet clothes. It is on this day that